It is very rare for me to talk about events in this blog that are fairly current in the news. And, it's especially rare for me to offer up some social commentary in regards to a breaking news story that is currently making headlines in North America. And, yet, in this Thursday Diary entry, I'm going to be tackling both. And, fair warning to those of you who may be under the age of 16...this blog is going to contain some rather strong and offensive language that DO NOT reflect the opinions of this author. Hence the reason why this blog is rated T for Teen. I'll warn you ahead of time when we get to that section. Are we cool with that?
And, now...on with the
Thursday Diary entry for June 13, 2013.
June
13, 2013
As
someone who currently works in the field of retail, I'm not lying
when I tell you that as far as horror stories go in regards to
customer service, I thought that I had seen it all.
Apparently,
I thought wrong.
I
just want to make this declaration first and foremost before I
continue on with this Thursday Diary entry. I'd say that whenever I
have dealt with customers either on the sales floor, on the
telephone, or behind the cash register, I'd say that about 89% of
them have been sweet, kind, courteous, and happy-go-lucky people.
Sure, some of them might not have been happy that we were out of a
particular item in the department, but sometimes you can't help it.
The point is that I've been lucky in that the vast majority of the
customers that I serve are wonderful people who I would happily go
out of my way to help.
Unfortunately,
most of us tend to remember the other eleven per cent. The ones who
stand out in your mind for all the wrong reasons.
I
suppose it can be considered human nature to remember the ones who
made a bad impression. I still have vague nightmares of that one man
who threatened me bodily harm because I tried to enforce the store
limit on bricks of cheese. I also remember having to dodge flying
produce one night we ran out of orange juice.
And,
of course, if you read last week's Thursday Diary, you already know
about Pennygate '13.
I'll
be the first one to admit that knowing how to handle difficult
customers is an art. And, sometimes there have been circumstances in
which I handled situations incredibly sloppy. But like many things,
the art of pleasing the people who simply won't be pleased is a
difficult skill to master. I've gotten better at dealing with
difficult customers, and I think that I am able to handle them better
now than I did...oh...five years ago. That's progress.
Still
though, I am far from being an expert, and whenever I am confronted
with an irate person on the other side of the register, or next to a
display of kiddie rakes in various shades of lime green, teal, and
fuchsia, I can't say with confidence that I would handle every
situation like a pro.
Truth
be told, I admire those people who can deal with the cranky, the
abusive, and the frustrating with the greatest of ease. I know that
the motto that a lot of people cite is that the “customer is always
right”, and for the most part, I do believe in that motto. But I
also feel that when a customer verbally berates an employee,
threatens them with violence, or uses racial slurs, or sexual
harassment against them, they forfeit their right to
be...well...right.
It
takes a real class act for someone to stand in the face of such
vulgarity and continue to do their job impeccably. And, today in
this blog, I want to introduce you to one such man.
By
now, I'm sure you all have heard of an incident that happened at a
Florida Dunkin' Donuts location. I'll admit that as a Canadian, I
have never stepped foot inside of a Dunkin' Donuts location, as I
really don't know if that chain even has any stores in Canada. And,
why would I go to Dunkin' Donuts when Tim Horton's has the clear
monopoly in this country?
Although,
I admit that I do think that Dunkin' Donuts product known as the
Coolatta looks pretty good. And, speaking of Coolattas, 18-year-old
Abid Adar certainly kept his coolatta as he worked behind the counter
on the morning of June 8, 2013 at one of the chain's Fort Lauderdale
locations.
It
started off as any normal shift would on that Saturday, with people
marching into the store to purchase coffee, donuts, and other sweet
treats. But then all hell broke loose when a young woman entered the
establishment with a mission and an iPhone in hand.
According
to “The Smoking Gun”, the woman was since identified as
27-year-old Taylor Chapman, whose previous job experience included
filming local television and online commercials. Here's an example
of her in action below.
Now,
just judging her on the video up above, you probably wouldn't think
that this fresh faced lady would be at the center of one of the
biggest scandals to come out of the retail industry, and that by the
end of it all, she would become public enemy number one. But, as we
all learned, looks could be deceiving.
So,
just to set up the story before I post the...well...smoking gun, so
to speak, I should tell you about one of the policies that Dunkin'
Donuts has in place within their corporation. As you well know, many
big names in the food and retail industry have their own rulebooks
filled with their own policies that are designed to help the customer
enjoy a better shopping experience. Certainly my workplace has them
firmly in place.
Well,
I did a little research on this case prior to writing this blog
entry, and I came across something quite interesting in regards to
the store's policy on receipts. According to store policy, all
customers are entitled to have their receipt handed to them whenever
they order anything on the menu. If the customer is not handed a
receipt upon their purchase, then they are entitled to a full refund
of their purchase. Personally speaking, I think that policy is very
generous, and I could probably see some people taking advantage of
that very policy, but alas, it's not for me to make a judgment call
on another store's policy. That is how they run things over there,
so who am I to say anything?
Well,
as it turns out, Taylor Chapman did NOT get a receipt the last time
she dined at Dunkin' Donuts. And, she was not going to let that
battle die without a fight. Here is the video of the confrontation
below. And, it is here that I inform you that this is where the
salty language and vulgarity come into play. This video is very,
VERY NSFW. You have been warned.
Okay,
so where do I begin with this one?
Clearly,
this “customer”, for lack of a better word (and for all the
effort it is taking within me to not go off on a profanity-laced rant
against her) is a livin' la vida loca. And, I'm not talking about
the song lyric. Not even Ricky Martin can make this scenario a
happy, carefree one.
Between
the racial slurs this woman utters to the poor guy behind the
counter, the bizarre references to the September 11, 2001 attacks,
and the barrage of threats that she is going to post this video on
YouTube to get a million hits and that she is going to get a lawyer
involved to ensure that she gets a lifetime supply of strawberry
Coolattas, it's clear to me that she is either not in her right mind,
or she gets great delight in going inside random coffee shops to
terrorize the baristas behind the register.
What
IS cool is the way that Abid Adar handled himself in this situation.
Although he was not the server who served Ms. Chapman the day that
she never received her receipt, he certainly faced her rage head on.
And, yet, he completely handled himself with dignity, grace,
poise...certainly a lot better than I probably would have handled
myself in that situation. And, this is from a man who is almost HALF
MY AGE!!! I offer him major props!
As
of last report, I hear that Dunkin' Donuts is planning on doing
something special to honour Abid Adar, as well as the unfortunate
co-worker who also happened to be working that morning, and I think
that's fantastic. Personally speaking, if I were the owner of that
Dunkin' Donuts franchise, I would definitely offer him not just a
raise, but I would write him a glowing letter of recommendation to
the school of his choice, just so he could make his dreams come true.
After putting up with what he had to put up with that particular
Saturday morning, I think it's the least that could be done to reward
him for staying so cool under pressure.
As
for Ms. Chapman. Well, words can't really describe the level of
immaturity and obnoxiousness she displayed with that eight minute
clip that she shot on her iPhone in hopes of getting a million people
to click on the video so that she could gain a following as she
consulted a lawyer for something as trivial as not getting a receipt
back with her purchase. In fact, I'm not even going to subject
myself to lowering myself to her standards by letting her know
exactly what I think of her. Truth be told, thousands of people are
already doing that.
What
I will say is this.
I'll
be the first one to admit that in my time working retail, I have not
been one hundred per cent perfect. Sometimes I may forget to give
someone back a nickle. I may have told customers that we were sold
out of items when in actuality we weren't. And, sometimes, I may not
know where every single item is located in the store. Guess what?
We all do it. We all make mistakes. And, I'm almost certain that
customers walk out of Dunkin' Donuts all the time without being given
a receipt for their purchase. It happens every single day. But, I'm
also making the assumption that for most customers, not being given a
receipt for their coffee purchase is hardly going to make an impact
in how the rest of their day goes. So, the very fact that Ms.
Chapman would react the way she did over the lack of a receipt at
that particular store makes me shake my head in disbelief. There was
no reason why she should have even kicked off this confrontation to
begin with – especially since the staffer who wronged her was
nowhere to be found on the day in question. Her behaviour is
inexcusable, and she is one of the reasons why I feel that the slogan
“The customer is always right” should be modified to read “The
customer is always right...unless they forfeit that right when they
become a complete jerk”.
I
guess what I'm trying to say is that the people who work behind the
counter of Dunkin' Donuts, or any retail establishment for that
matter are people. They're human. They work hard to service the
people in the community while supporting themselves and their
families. And, in a lot of cases, many of the people who work in
retail often have to take on a second job in order to make ends meet.
The last thing that they really want to have to deal with is having
people screaming obscenities at them, or calling them names, or
threatening them with lawsuits because they happened to forget a
store receipt.
What
it all boils down to...it's all about respect. Respect for the
individual. In the case of Chapman v. Adar, the case is clear as to
which one truly showed respect...and which one just ended up getting
served a nice slice of humble pie along with their Coolatta.
At
least the prophecy that Chapman proclaimed about her video getting
millions of hits came true.
Congratulations?
They want to serve the best service to the customers and thus ask for the feedbacks.
ReplyDeleteThus they insist their customers say up their reviews on Dunkin’ Donuts Guest Experience
Survey through the link provided telldunkin.com
https://telldunkin.online/
dunkinnation survey
telldunkin.com store