When
I was a kid, it seemed like one of the busiest places to go to was the local
shopping mall. And in the 1980s and
early 1990s, that seemed to be the case for everybody who lived in town.
I mean, let's face it, when you live in a small town like I do, you really need
a space that can act as a sort of community hub. And certainly the local shopping mall was exactly that. You had restaurants for families to dine in. You had clothing stores and record stores
for teenagers to spend time in. You had
women in acid wash clothing singing songs in the middle of the food court about
how they love going to the mall...
...oh,
wait. I'm thinking of that Robin
Sparkles song from "How I Met Your Mother". Though, I'm not lying about the acid wash fashions. Everybody wore them back in the late 1980s.
Lately
though, some malls are really struggling to stay open, and some have even been
knocked down completely because they've deteriorated into eyesores that cannot
be saved.
Dixie
Square Mall, anyone?
I
suppose I can understand why this is the case.
Over the last ten years, online shopping has become a business all on
its own. With Amazon, eBay, Etsy, and
Craigslist, online shopping is a billion dollar market. As long as you don't mind paying the
occasional shipping fee, all you need to have is an address and a credit card
and you can buy almost anything you want.
Except
for the Brooklyn Bridge. That's not for
sale. A model version, yes. Actual Brooklyn Bridge...no.
Still,
it is quite sad to see shopping malls having a hard time staying open. In particular, the mall in my town has been
having a rough go of it the last decade.
The latest nail in the coffin is the closing of Sears, which other than
Shoppers Drug Mart is the only anchor store our mall has. When Sears closes up shop for good this
fall, it's anybody's guess as to what the future of the mall will be.
And
as someone who used to love going to the mall when I was a kid, it's a hard
reality to swallow when things you used to love don't stay the same.
So,
I thought that I would use this post to talk about shopping mall memories. I'll show you examples from my own town
mall, and then I'll open up the floor to all of you to tell me some of your own
mall memories. After all, the malls may
not be thriving in your area, but at least on this blog, the memories will stay
alive.
All
right. So, in my town, we have two
shopping plazas. But one is more or
less on the verge of extinction, so I'll talk about the other one, which is the
Thousand Islands Mall. The name comes
from the nickname that my hometown has associated with it - The City of the
Thousand Islands. I don't know the
exact year it opened as it was way before I was born, but since Woolco (now
Walmart) was one of the first stores in that location, and I know Woolco came
to my town in 1973, I'll just say that the mall has been around for at least 45
years. Initially, the mall was
relegated to just a few stores, but I am old enough to remember that the food
court and upper level was added in 1986 or 1987. I only remember that because there was a party to celebrate the
opening of the new wing and every kid that came in got free colouring books and
balloons.
So,
what else do I remember about our mall circa 1980s/1990s? A ton of stuff.
One
of the first memories I have is riding the rocking horse ride that was situated
outside of a grocery store called Steinberg's.
Until it closed up in the late 1980s, it was one of the two grocery
stores my family would shop at. Back in
those days, the groceries were bagged with paper bags, the sodas came in glass
bottles, and you could actually pay for your stuff with personalized
cheques! Imagine that! Of course, I didn't really care too much
about the store...I just hoped that Mom had a quarter left over so I could ride
the horse ride. That was really all
that I cared about back then.
$1.44 Days at Woolco were a lot of fun as well (mainly because I didn't have to
work them). They were almost always
held on Mondays (typically the slowest day of the week retail wise), and they
had a lot of things on sale in the store for $1.44. Of course, most stores would go bankrupt nowadays with inflation
being the way it is, but back in those days, it was a lot of fun.
I
also miss the idea of having a music store in the mall. Just looking at all of the album covers
inside stores such as Music World was almost considered to be as much fun as
actually purchasing a record. I do
understand why music stores are going under.
The mp3 player and the iPod have more or less killed the industry. Nevertheless, I still have fond memories of
going into the music store and seeing who the top artists were.
I
have a really fuzzy memory of this next place, but we used to have a restaurant
inside the mall called Howard Johnson's.
I don't remember too much about it except that a Chinese buffet is now
open in that spot, and that I remember there being some sort of pick-up window
where you could order ice cream cones.
I could be mistaking that with Laura Secord as well, but something tells
me that I am on the right track with that one.
Speaking
of eating, this is what our food court looks like now, but back when it first
opened, we had a lot of other restaurants that served a variety of tasty
goodies. At the far left next to the
Top Deli store was the A&W (which we have two locations in town). Where Top Deli is now was a place called
"Treats", which served up baked goods, coffee, and lemonade. The #1 Wok was known as Asian Wok, but is
essentially unchanged when it first opened - well aside from the name, that
is. There's an empty storefront in the
corner where Mrs. Vanelli's Pizza was.
It turned into a Subway after that store closed, and now it's just an
empty space. And where Jack's Fish and
Chips is now used to be a New York Fries location. And, I'm really surprised I remembered all that!
As
for personal memories that I have...well, I do remember the time that I entered
a mall contest and won a Cabbage Patch Kid.
I think I was only three years old at the time. Have no idea where that doll ended up, but I
did own one.
I
seem to remember the mall hosting trick-or-treating inside with all the stores
handing out candy. I think that
tradition still goes on, even though it has been close to 25 years since I last
went out on Halloween. But years ago,
the mall held an annual costume contest, and I made it to the finals during
Halloween 1990. Unfortunately my Ninja
Turtle costume lost to a kid dressed at E.T.
Though, I have to admit, their costume was pretty stellar looking.
Christmas
shopping at the mall was an awesome experience as well. I still remember the proud job I did in
selecting my sister's gift. She came
with me and she waited outside of Coles bookstore while I walked through
looking for something to get her. I was
freaked out about how I was going to hide it, but luckily the SoapBerry Shop
offered free giftwrapping, and I was like...YEAH! The little things that get an eleven-year-old excited.
Finally,
one sort of embarrassing moment that I had while at the Thousand Islands
Mall...I accidentally smashed a plate inside of Rob McIntosh's China Store and
ran out of the store as fast as I could before the sales staff could catch
me. It was definitely an accident and
to be fair, I was only twelve at the time, but as long as that store was in the
mall, I couldn't bring myself to go back inside. Call it survivor's guilt, or the fear of knowing how much it
cost...not my finest moment.
Of
course, the Thousand Islands Mall is still open, but it's hurting. And honestly, I don't know what can be done
to bring people back. I always thought
the best way of keeping people coming back is to make the mall as much for
entertainment as it is for shopping.
Obviously, stores need to appeal to all ages and demographics, and I'd
support bringing in an Old Navy or a Toys R Us. But when Sears closes up, I think a brilliant way to use that
space would be to create some sort of amusement area. It would be a perfect space for an indoor ice skating rink, or
perhaps if you really wanted to throw it back in time, a roller skating
rink! I mean, our old Zellers store is
now a paintball and laser tag arena. It
could definitely bring people in.
Also, I like the idea of pop up stores.
Quite a few of them pop up during the Christmas holidays. Calendar Club, Hickory Farms, craft and
artisan shops. That's great for the
winter, but why not do the same for summer?
Have shops dedicated for fun in the sun that sell beach towels,
sunscreen, and pool toys?
Whatever the case, I think that there is a case to save the shopping mall. Two of the largest malls in the world - The West Edmonton Mall in Alberta, and the Mall of America in Minnesota have survived and thrived because they have that successful balance of shopping and entertainment.
Whatever the case, I think that there is a case to save the shopping mall. Two of the largest malls in the world - The West Edmonton Mall in Alberta, and the Mall of America in Minnesota have survived and thrived because they have that successful balance of shopping and entertainment.
I think that's the key. But, what do I
know?
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