I
am going to make a statement, and you can choose to agree with me, or
not.
Sometimes,
some of the best toys were objects that were never meant to be toys
in the first place. Can I get a “hell yeah” on that one?
No?
Not even a little bit of a whimper? Oh, well.
I'm
sure that all parents who are reading this blog entry can sort of
understand what I am saying. Imagine buying your child one of the
biggest-selling, very expensive toys that is currently available for
sale at retailers all over the world...only to discover that your
child would rather play with the box that the toy came in. I imagine
some of you out there have found yourselves in that very situation
and have been incredibly frustrated over wasting so much money when
you could have just bought a box.
But,
admit it...boxes were fun to play with. You could do almost anything
you wanted with a box. If the box was big enough, you could turn it
into a fort, or a secret hideout. Or, at the very least, you could
make something out of the box. You could make a car, you could make
a hat, you could make almost anything out of a box.
(Well,
maybe not an electric generator that could power half of Toronto...or
maybe you can, I don't know...I've never made one myself.)
Boxes were great to have around, but there were other ordinary
household items that could make great toys as well. Feather dusters made
great magic wands. Popsicle sticks could be used to build houses and
fences. Even bathroom tissue could be used to make fancy arts and
crafts, especially back in the 1980s when it used to come in a
variety of different colours.
And
then there are metal springs.
I
bet that none of you would have ever expected that something as
simple as a metal spring could be used to make one of the most
popular toys ever created, but that's exactly what happened back in
the early 1940's.
Richard
James was a naval engineer back in 1943 stationed at the William
Cramp and Sons shipyard in the city of Philadelphia, Pennsylvania.
At that time, he was in the process of developing a spring that had
the ability to support and stabilize sensitive instruments aboard
ships that could tip over if the water below was choppy. While he
was working on it, James accidentally knocked one of the springs
over, and to his amazement, the spring ended up descending downward
in a series of steps until it re-coiled itself and stood in an
upright position.
It
was then that James believed that he could make the metal spring
“walk” just by switching the material of the spring. He
experimented with different types, sizes, and thicknesses of various
steel wires until he found one that would walk. His wife (Betty
James) was skeptical at first, believing that her husband was just
wasting his time, but once James fine-tuned the toy, and wowed
neighbourhood kids with his new design, she changed her mind.
In
fact, it was Betty James who came up with the name of the creation,
using the word found in Webster's Dictionary that meant “sleek and
graceful”, and deciding that the word could also be used to
describe the sound of a metal spring contracting and expanding.
The
Slinky.
With
the process perfected, James decided to go for the next logical
step...the manufacturing of Slinkys to sell. With a $500 loan, the
James' started up their business, “James Spring & Wire
Company”. They produced 400 units of product, wrapped them up
individually and set a price of one dollar for each one. The
original Slinky was two and a half inches tall, and included 98 coils
of high-grade Swedish steel. But when the James' tried to pitch
their new product to individual toy stores, they were turned down.
It wasn't until department store chain Gimbels granted the James'
permission to set up an inclined plane inside their Philadelphia
location to demonstrate the Slinky.
In
November 1945, the demonstration was held inside Gimbels toy
department, and immediately the spectators were very impressed.
Within an hour and a half, all 400 units were sold. The following
year, the Slinky was introduced at the American Toy Fair.
By
1952, James had perfected the design of the Slinky enough to
manufacture a machine that could produce hundreds of units in just
hours, and he would often make appearances on television programs to
promote the Slinky. In 1952, the first “Slinky Dog” was
manufactured and sold, and throughout the 1950s, other Slinky
creations would be invented including Loco the Slinky Train, Suzie
the Slinky Worm, and the Slinky Crazy Eyes.
TRIVIA:
During the first two years of making and selling the Slinky, it was
reported that James Industries had sold 100 million Slinkys at a
dollar a piece. Adjusting for inflation, that would mean that James
Industries became a billion dollar company within two years!
Alas,
by 1960, Richard James had left the company following his divorce
from his wife, Betty. Oddly enough, he left the toy business
entirely to become a missionary in Bolivia. He died in 1974. Betty
took over the company and relocated the business from Philadelphia to
Hollidaysburg, Pennsylvania in an effort to save money. She served
as president of the company until 1998, when James Industries was
sold to Plymouth, Michigan based company Poof Products, Inc. Five
years later, the company would merge to form Poof-Slinky, Inc. while
remaining in Hollidaysburg. Betty James passed away in 2008 from
congestive heart failure at the age of 90.
I
have to tell you, I loved playing with the Slinky when I was younger.
You couldn't possibly imagine the joy I felt the first time I held
one in my hands. The feeling of the metal contracting and expanding
was quite stress-relieving (not that I had that much stress when I
was five years old, mind you). Plus, it was literally the only toy
that I could throw down a flight of stairs and not get in trouble for
it. I was blown away by the fact that a Slinky could walk down a
flight of stairs better (and more gracefully) than I ever could!
And,
of course, who can forget the classic jingle for the Slinky, which
you can hear below.
Now,
when I was younger, I mostly played with the classic metal Slinky.
But there were also plastic, multicoloured Slinkys that were made as
well. I only ever owned one plastic Slinky...I believe that it was
one of those neon coloured tie-dyed ones.
It was okay, and it looked
cool...but I just didn't like the plastic ones as well as the metal
ones. The main reason being that the plastic Slinkys were more prone
to getting bent and damaged.
And
everyone knows that once a Slinky got a dent or a kink inside of it,
it was basically useless, and you needed to buy another one.
The
good news was that Betty James insisted on making the Slinky
affordable enough that every child could play with it. And,
certainly you can find Slinkys that can be as little as a buck or two
at certain dollar stores.
But
Slinkys were more than just toys. Would you believe that the Slinky
is a common tool that a lot of high school teachers and college
professors use to demonstrate scientific properties? And would you
believe that at one point, soldiers that fought in the Vietnam War
used Slinkys as makeshift radio antennas? And would you believe that
NASA has used the Slinky in experiments that have involved
zero-gravity simulations in preparation for space shuttle missions?
So,
not only was the Slinky cool to play with, but it was extremely
versatile as well. It's as if the Slinky was a wonder toy!
Almost
70 years since the Slinky was born, it continues to be one of the
best-selling toys of all time. In 1999, the Slinky was forever
immortalized in a postage stamp design, put out by the U.S. Postal
Service. One year later, the Slinky was inducted into the National
Toy Hall of Fame. And in 2003, which was the 60th
anniversary of the Slinky, the toy was named to the Toy Industry
Association's “Century of Toys List”, which was a list of the 100
most memorable toys of the 20th
century.
And,
here's one more piece of trivia. Between 1945 and 2005, an estimated
300 MILLION Slinky toys have been manufactured and sold.
Not
bad for starting out life as a metal spring, huh?
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