For whatever reason, I
seem to have mixed feelings about the month of November. It's not my
most favourite month in the year, but I certainly don't despise it.
Truth is, I'm just kind of indifferent to the month of November.
There's a lot of good
things about the month of November. I enjoy the cooler temperatures
a lot (yes, I am one of those weird people who actually prefer the
mercury to be hovering around freezing rather than up in the nineties
or hundreds). My mom was born in November, so that's always a good
thing. For most of us in North America at least, November marks the
appearance of the good kind of daylight savings time in which we GAIN
an extra hour of rest rather than lose one. And, November is also a
month in which we all pay our respects to those men and women who
sacrificed their lives in the name of freedom.
(And, I will have a
special Armistice/Remembrance/Veterans Day feature planned for this
upcoming November 11.)
But, you know, there are
some bad points about the month of November. November usually brings
in the early planning stages of the holiday shopping season (which if
you work retail as I currently do can be more scary than Halloween).
November brings forth the horrors of the crazy spectacle of the event
known as “Black Friday”, and back in the days in which I attended
high school, November was always a bad month as we had midterms right
around that time of year. And anyone who has ever remembered taking
a high school midterm knows how stressful they can be.
So, yeah...November is one
of those months that I have very mixed feelings about.
And, as it so happens,
today's blog topic also happens to be something that I have had very
mixed feelings about ever since I began working in retail.
In just a little under two
weeks from now, Sony is set to release their brand new PlayStation 4
console. And working in electronics for the first time this holiday
season, I have to admit that I'm very relieved that I happen to be
off that date. If I had a dollar for every time I've been asked by
customers when the PS4 is going to be released, well...I certainly
would never have to worry about money again. And I imagine that
there will be a similar reaction to the XBOX One system when it is
released later this month as well.
On one hand, I am a little
bit nervous about working in a brand new department with a brand new
video game console being released. If we happen to run out of
consoles, and don't have enough to meet the demand, well, it could be
a very interesting experience. At the same time, I should be okay
with dealing with that potentially stressful situation as I have
co-workers who are used to it.
But on the other hand, I
sort of understand the excitement that those customers would have
over something brand new. I still have fond memories of going
through the Sears Wish Book with a black marker, checking off all the
things that I wanted to get that Christmas, and with luck, Santa
would bring me at least one of the things I wanted...even if it did
end up being the hottest toy of the year.
And, that's exactly what
this blog is about. The hottest holiday toy fads, and the steps that
some people will take to ensure that they get their hands on one.
Now, when it comes to the
consoles, games, and accessories for the PlayStation 4, customers
have been pre-ordering them online since October, and I imagine that
as November runs into December, we'll be selling quite a few
pre-order game cards, ensuring that customers will get what they want
before Christmas. But back in the days before the Internet and
pre-orders, you might be amazed at what people did to get the hottest
new toys.
To begin, let's take a
look at a toy that has the distinction of being on the Top 10 list of
Hottest Holiday Toy of the Year twice...fifteen years apart!
FURBY
(1998, 2012-2013)
When
the Furby doll was reintroduced in the 2010s, a lot of kids believed
it to be a brand new toy. But what some didn't know was that the
Furby was 1998's hottest selling toy. Trust me, my niece who was two
years old in 1998 was absolutely obsessed with the Furby. She even
had a Furby computer game that she played all the time!
So,
what made these fuzzy, brightly-coloured...creatures so popular?
Well, the fact that they came in an assortment of colours such as
red, pink, green, orange, and blue (though initially, they came in only white, black, or grey) made them appealing to children of
both genders. But their selling point was the fact that they could
actually talk back to you in both English and Furbish (the mother
tongue of all Furbies). In fact, when a child received a brand new
Furby, the Furby was programmed to speak nothing but Furbish, but as
time progressed, and the more that the child played with their Furby
friend, the more English they learned, making the child feel as
though they were teaching their Furby how to talk.
I
even managed to find a Furbish to English dictionary online (I
know...I didn't know that one existed either). Would you like to
learn how to speak Furbish? Have a look at the following
translations below!
Wee-tah-kah-loo-loo
= “Tell me a joke!”
u-nye-noh-lah
= “Show me a dance!”
wee-kah-tah-wah-tee
= “Sing me a song!”
u-nye-boh-doo
= “How are you?”
u-nye-loh-lay-doo
= “Do you want to play?”
u-nye-ay-tay-doo
= “Are you hungry?”
The
original fad of Furby lasted for approximately three holiday seasons,
petering out in early 2001. But a revamp and remodel years later has
safely secured its place in toy stores all over the world once again.
Trust me. The toy department is close to the department I work in,
and I often get asked about Furbies by random customers.
Well,
them, and Monster High dolls.
TICKLE-ME-ELMO
(1996)
Ah.
Here's another toy that my now seventeen-year-old niece played with
when she was a toddler. Truth be told, the doll came out the same
year my niece was born.
Now,
as far as I'm concerned, I liked Elmo enough, but I wasn't overly a
huge fan of his. Had I been toddler aged, I would have likely asked
my parents for the Tickle-Me-Cookie Monster doll instead.
That
said, I can see why the Tickle-Me-Elmo doll was a huge success. All
you had to do was squeeze Elmo and he would laugh at you and tell you
that you were tickling him. Do it three times in a row, and he would
laugh harder and his whole body would start vibrating. Here, I'll
post a video of the television commercial below. It can probably
explain what it does better than I can.
The
doll was so successful that on the tenth anniversary of the doll's
launch, in September 2006, the TMX Elmo was released, which was more
or less a souped-up version of the original.
Now,
here's the thing about Tickle-Me-Elmo. Tickle-Me-Elmo came out just
before the explosion of online shopping sites like eBay, Amazon, and
Etsy. Back in those days, if you wanted a doll, you waited outside
in a line in hopes of getting your hands on one. And, depending on
how long you waited in line, when the store doors finally opened up,
the resulting stampede might be worse than that of the Running of the
Bulls! There was one incident inside of a New Brunswick Walmart
where a store clerk was trampled by a stampeding crowd, eager to get
their hands on the Tickle-Me-Elmo doll. He ended up surviving the
incident, albeit with torn jeans, a pulled hamstring, a broken rib,
and a concussion! Craziness, I know.
Even
more crazy was the fact that people were stocking up on the dolls and
actually selling them for the same price that a scalper might charge
for concert tickets! In some newspaper classified ads (keep in mind
that the Tickle-Me-Elmo doll predates Craigslist and Kijiji), some
people were charging as much as two thousand dollars for one
Tickle-Me-Elmo doll!
Nowadays,
you can pick up an original 1996 model of the Tickle-Me-Elmo on eBay
for approximately thirty bucks. How times change.
TEDDY
RUXPIN (1986)
I
will state this right off the bat. I never owned a Teddy Ruxpin
doll. I never really wanted a Teddy Ruxpin doll in the first place.
To me, it was just a glorified tape player that just happened to be
shaped like a teddy bear. If anything, one of the funniest memories
I have of a Teddy Ruxpin doll is when one of my classmates brought in
a Teddy Ruxpin doll for show and tell, and we had fun putting rock
and roll tapes inside of the tape deck. You know, just to see if
Teddy Ruxpin could sing “Born in the U.S.A.” as well as Bruce
Springsteen.
But
although I didn't care for the toy itself...I will admit to watching
the television cartoon series. Of course, the television series was
launched a few months after the toy became the hottest selling toy of
1986. With all of the television ads that were playing at the peak
of its popularity, and the number of times I remember seeing kids
requesting a Teddy Ruxpin doll in their letters to Santa (that my
hometown newspaper used to print every December), it's a wonder that
they didn't completely sell out altogether. I'm sure in some stores,
they had a hard time keeping up with the demand, but I always
remembered seeing Teddy Ruxpin and his friends on store shelves
throughout the late 1980s. Maybe it was just an American thing.
CABBAGE
PATCH KIDS (1983)
Now,
here's where we get down to the real dangers of seeking out the
hottest new toy of the season. Anyone who was anyone had to have a
Cabbage Patch Kid.
In
fact...I have a bit of a confession. I actually owned a Cabbage
Patch Kid when I was a wee little tyke. I think my mom entered my
name in a contest and I ended up winning. The grand prize was a
Cabbage Patch Kid. I don't know if I actually wanted a Cabbage Patch
Kid, but I did play with it for some years afterward. Not sure
exactly what happened to him though. I think he's packed away
somewhere.
But
let's back up a little bit. When I won the Cabbage Patch Kid as a
prize, I think I was three or four. That would date back to
1984/1985...the time in which Cabbage Patch Kid fever was in full
swing.
The
plush dolls, created by Xavier Roberts, were unlike any other doll
that was released at the time. They were soft, huggable, came with
their own little outfit, a certificate of adoption which had the
Cabbage Patch Kid's name and birthdate...and well, they had a face
that only a mother (or father) could love. Oh, let's be honest here.
Some people thought that Cabbage Patch Kids were the ugliest things
ever made. But I liked mine. And, back when Cabbage Patch Kids were
introduced, every other kid seemed to like them too.
They
liked them so much that in 1983 (the height of the doll's
popularity), parents would do just about ANYTHING to get their hands
on one. Mobs formed outside of toy retailers, with people literally
biting, kicking, and pushing people down on the ground, just to get
their hands on the dolls. There were even reports of some
overambitious parents actually running towards delivery trucks
carrying the dolls, and the poor delivery drivers became collateral
damage! The response was just unreal! In fact, let's flashback to
1983, just to fully illustrate what I mean.
Shades
of Black Friday anyone?
These
days, Cabbage Patch Kids are not nearly as popular as they were some
thirty years ago...but they are still manufactured, and are still a
great gift to give your child or grandchild. And, hey...now you can
buy one and not have to worry about having your nose broken or your
hair pulled!
So,
that's my list of toy fads that drove people crazy this holiday
season. And now I turn the floor over to you.
Do you have any fad toy stories? Were you one of the ones waiting in line for a Cabbage Patch Kid, Furby, Tickle-Me-Elmo, or any other toy? Share your stories here, if you like!
Do you have any fad toy stories? Were you one of the ones waiting in line for a Cabbage Patch Kid, Furby, Tickle-Me-Elmo, or any other toy? Share your stories here, if you like!
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