I'll
be the first one to admit it. Having my
formative years falling in the late 1980s and early 1990s was definitely an
interesting experience.
For
the most part, it was a good time (well, the time outside of school, that
is). The music was great, there was a
great emphasis on environmental protection (something I wish the world would do
more of), and the movies at the cinema were some of the best. Seriously, if you were to take every film
released between 1988 and 1996, I probably would like a good 75% of them.
But
not all parts of pop culture were celebrated during that time period. In particular when it comes to Canadian
television.
Specifically
public service announcements.
Now,
I am sure that most of you know what a public service announcement is. They are 30 second to one minute
advertisements that usually air during blocks of children's or family
programming that deal with a particular subject. Subjects like drug use, alcohol use, safety precautions, cause
awareness, and environmental awareness.
Here's an example of one of these PSA's that aired in both Canada and
the United States, I believe.
Of
course, not all of these PSA's were as cute as the one starring Tweety up
above. Some of them were strange,
weird, or just plain scary. Canadian
ones in particular were all kinds of weirdness. I think some of them might have been filmed by a director who was
under the influence of the very things that they were trying to warn children
and young adults about!
Anyway,
we're going to take a look at some of these PSA's in a moment, but before we go
ahead, I really want to give a shout out to one of the people who read this
blog and gave me the idea to do this topic.
Viki A. from Pincourt, Quebec, this one's for you!
And,
to begin, let's take a look at one of the very first PSA's that I remember from
my early childhood years. One that used
to scare me when I was really young.
Okay,
so as you probably have seen, this is a public service announcements for War
Amps, an organization that helps people who have had amputated limbs cope, as
well as providing financial services for children to receive artificial
limbs. It's a really great
organization, and my family has used the War Amps key tag service for decades.
It's
just a shame that this commercial was so scary. Here's a small child robot named Astar, who very well could be
the love child between C-3PO and Big Brother's Zingbot, having fun the best way
that robot children know how - swinging on moving gears, chains, and
sawblades. Of course, Astar ends up
playing foolishly and accidentally severs his whole arm off in a sea of bright
yellow sparks and ear-splitting noise.
Don't worry though, he can snap his arm back on in seconds. But if a real child were to do what Astar
did - well, frankly he'd probably be dead within the first ten seconds. But at best, he would likely lose the same
arm, and unlike Astar, there's no way of putting that arm back on.
It
was meant to scare kids into not playing with dangerous toys, or doing
dangerous things that could make you lose an eye, arm, or leg. But really, all it did with me was make me
want to avoid that creepy commercial at all costs.
Which
wasn't easy, given that the commercial ran for FIFTEEN YEARS!!!
You
know, let's go ahead with an ad campaign for smoking. You know how nowadays, ad makers try to use grotesque imagery and
sad stories to keep people from smoking, or to encourage smokers to quit? Well, this was Canada's answer to
anti-smoking ads circa '87.
Okay,
so the lady singing is Canadian entertainer Luba, known for the singles
"Let It Go", "How Many", and the uplifting single
"Every Time I See Your Picture, I Cry". And Luba's message is for all people to break free from the habit
of cigarette smoking.
And
by doing this, they have a whole bunch of teenagers dancing around dressed like
extras from Degrassi Junior High. If
people want to join the party, they need to break free from the cigarette ads
that pepper the alleyways, and change from black and white to their colourful
1980s bad selves. Not exactly the most
effective video to promote anti-smoking, but hey, it was the 1980s. Most commercials didn't make sense then.
And
speaking of commercials with loud, garish colours.
Hey,
that's Gert! And that's her brother
Bert! And these wascally wabbits are
dressed like Screech from Saved By The Bell so that they can help YOU stay
alert, stay safe, and look good doing it!
All
right, so the ads themselves were a good idea, and provided a lot of great
information for kids. But, I don't
know...using animated bunnies to promote personal safety...could there possibly
be anything worse than that?
Well,
okay, I forgot about the two fuzzy blue monsters who warn you not to "put
it in your mouth, though it might look good to eat, like a muffin or a beet". Yeah, my sister and I used to make fun of
this commercial all the bloody time it came on, which back in 1993 or whatever
year this came out was at least five times a day. Before my voice changed, I could mimic the voices of the blue
monsters quite well. Now I look at this
ad and I cringe at how horrible it is.
And they think that ads like this were supposed to help us AVOID
drugs. I wouldn't be surprised if this
ad made some kids believe that they were already under the influence!
And,
speaking of anti-drug ads, I can't even explain this one.
This
one just has every single bad 1990s stereotype attached to it. Ugly fonts, kids dancing, grown-ups acting
like fools, and that one guy in particular looks like a "Movember"
participant!
That's
about all that I have to say about really weird PSA's from Canada when I was a
child. Do you have any from your own
countries that you'd like to share? Are
there some that I left off this list.
Please leave all comments here.
As well as this ad that is really creative...but not what you might expect.
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