Hello,
everyone.
First
things first, I want to thank those of you who were there for me and comforted
me and my family in the wake of my grandmother's passing. The support really means the world to me. With all four of my grandparents now
deceased, I think it finally hit me just how much I miss all of them. It also explains why I chose to post things
that I wrote several years ago in this blog over the last three days. I needed to take the time to grieve, and I
just wasn't in the mood to sit down at a computer and type out what I was
feeling. I needed to take the time to
rest and reflect.
I
am back with the weekly Tuesday Timeline entry however. And believe me when I say that the subject
could be considered a very "hot" topic. You'll see what I mean in just a few minutes from now.
In
the meantime, it is January 27, and we have some historical events and
celebrity birthdays to get through first.
1606 - The trial of Guy Fawkes and other conspirators in
the "Gunpowder Plot" commences
1785 - The first public university in the United States
- The University of Georgia - is established
1880 - Thomas Jefferson receives the patent on the
incandescent lamp
1888 - The National Geographic Society is founded in
Washington D.C.
1908 - Journalist and publisher William Randolph Hearst,
Jr. (d. 1993) is born
1919 - "Alvin and the Chipmunks" creator Ross
Bagdasarian (d. 1972) is born in Fresno, California
1921 - Actress Donna Reed (d. 1986) is born in Denison,
Iowa
1931 - Author (and creator of Jacob Two-Two) Mordecai
Richler (d. 2001) is born in Montreal, Quebec, Canada
1944 - The 900-day siege of Leningrad is lifted
1945 - The Red Army liberates the inmates still inside
the Auschwitz-Birkenau concentration camp
1967 - Astronauts Gus Grissom, Roger Chaffee, and Edward
White are killed in a fire during a test of the Apollo 1 spacecraft
1973 - The Vietnam War officially ends with the Paris
Peace Accords
1980 - Six American diplomats secretly escape Iran in
what would come to be known as the "Canadian Caper"
1996 - Germany's first observance of International
Holocaust Remembrance Day takes place
2003 - The first selections for the National Recording
Registry are announced by the Library of Congress
2010 - "The Catcher in the Rye" author J.D.
Salinger dies of natural causes at the age of 91
2013 - In Santa Maria, Brazil, 242 people die in a fire
at Kiss Nightclub
And
the following famous faces will be frosting cakes today; James Cromwell, John Witherspoon, Nick Mason, Nedra Talley, Brian Downey, Seth Justman, Tam O'Shaughnessy, Peter Laird, Mimi Rogers, Susanna Thompson, Keith Olbermann, Narciso Rodriguez, Margo Timmins, Mark Moraghan, Bridget Fonda, Alan Cumming, Tricky, Mike Patton, Patton Oswalt, Mark Owen, Josh Randall, Lucy Porter, Jake Pavelka, Rosamund Pike, Davetta Sherwood, and Daisy Lowe.
And
now, on with today's date. I will be
the first to admit that I don't really remember this day well at all (I was
nearly two and three-quarters when it took place), but it was a date that set
the stage for the problems that one entertainer would have until his dying day.
That
date is January 27, 1984.
Again,
I have very vague memories of the year 1984.
It was the year that I turned three, and admittedly everything before
1986 is one gigantic blur. But one
thing that I do seem to remember was that 1984 seemed to be the year of the
soft drink commercials.
Yes,
thirty-one years ago, back when people didn't really know about the harmful
effects of soda pop on the human body, people all over the world were guzzling
down the carbonated beverages that were guaranteed to make you belch at least a
couple of times after consumption.
And
certainly, no two companies battled for soda supremacy quite like Pepsi and
Coca-Cola. Sorry Royal Crown, Shasta,
and Tab.
During
the 1980s, it almost seemed like Coke and Pepsi did everything in their power
to try and get consumers to buy their products. But I think that when it comes to advertising purposes, Pepsi was
clearly the winner of the two. After
all, they became known for their "Pepsi Challenge", their commercials
appealed to a "new generation", and their commercials featured
everyone from Ray Charles and Madonna to the Spice Girls and Britney
Spears. Just have a look at some of the
more memorable commercials below.
I
suppose looking back on it, Pepsi did seem to be the victor of the "Cola
Wars" - at least in the 1980s, anyway.
I don't think consumers really appreciated the "New Coke"
scandal of 1985 anyway.
(Just
one note: Pepsi is now third in sales
overall behind Coke Classic and Diet Coke.
And, who knew that Diet Coke was considered a separate entity from Coke
Classic? You know, never mind. I don't even want to try and make sense of
it.)
Anyway,
back in the 1980s, Pepsi certainly seemed to be the choice of the next
generation. And nobody seemed to
deliver that message any clearer than the "King of Pop" himself,
Michael Jackson!
Michael
Jackson filmed several commercials for the soft drink manufacturer, and Pepsi
became a major sponsor of Jackson's world tours until the early 1990s. And as far back as I can remember, people
always loved seeing Michael Jackson in the Pepsi ads. Even though the commercials were ninety seconds at the longest
(can you imagine a television commercial lasting a minute and a half these
days), the work that went into them was astounding, and the cost of the
commercials to film almost amounted to what a music video would cost. Just have a look at this ad from 1984
featuring a then 12-year-old Alfonso Ribeiro!
And
yes, in 1984, Michael Jackson did film quite a few commercials for Pepsi. But it was on this date thirty-one years ago
that something happened on the set of one of Michael's Pepsi commercials that
some say changed the course of his life forever.
On
January 27, 1984, Michael Jackson reunited with his brothers (who as all of you
know made up the 1970s pop group, The Jackson Five) for a series of Pepsi
commercials that would air throughout 1984.
With the first commercial already filmed, a second one was scheduled to
film at the Shrine Auditorium in Los Angeles.
The set-up was that The Jackson Five would perform on the stage in front
of three thousand extras and the song that they would be singing would be a
reworking of the song "Billie Jean" - a hit single for Jackson in
1982 - to reflect Pepsi being the choice of the new generation. It sounds simple enough, right?
As
part of the commercial, one of the key scenes was the one where Michael Jackson
breaks into the chorus of the commercial jingle. As he sings, he descended down a flight of stairs while an
explosion of pyrotechnics detonated behind him. This was the end result.
However,
there is a sad tale to tell regarding the behind the scenes action of the
filming of this commercial.
On
the sixth take of the day, Jackson was doing his dance moves on the stage and
was about to descend down the stairs as he did the previous five takes when the
pyrotechnics explosion was detonated just a few seconds earlier than the other
five. And Jackson was standing
dangerously close to the explosion when it went off.
So
close that his hair actually ignited and was on fire for at least four or five
seconds before the fire was put out by crew members.
By
the time the fire was put out, Michael Jackson was in absolute pain. He suffered second and third degree burns on
his scalp and face. His hair had been
completely burned off right down to the scalp and according to Jackson's
longtime make-up artist Karen Faye, he had to endure painful migraine headaches
while he was recovering from the burns.
Because Jackson's face had also been badly burned, Jackson had to
undergo some plastic surgery to fix the damage, which included a rhinoplasty
surgery.
Pepsi
settled out of court, and Jackson was awarded a $1.5 million settlement for his
injuries which he donated to the burn unit of the hospital where Jackson was
treated.
However,
many people argue that the accident during the Pepsi commercial left scars
(both physical and psychological) that simply did not heal. At the time that Jackson filmed the Pepsi
commercial, his album "Thriller" was the #1 album for nearly two
years straight. Remember that iconic
album cover?
Well,
due to his injuries, Jackson had to wait until 1987 to release his next album,
"Bad". Note the difference in
Jackson's appearance between 1982 and 1987.
Some
would say that the injuries that Jackson endured from that fire helped fuel his
addiction to plastic surgery in later years, and certainly from the
"Bad" album cover, I can see what they are saying.
And
anyone who has sustained severe burns on their body knows first hand how
painful the recovery process can be.
While none of us can imagine how much physical pain Jackson went
through, some speculate that this accident helped kick off Jackson's well
documented addiction to painkillers - which ultimately lead to his death in
June 2009 at the age of 50.
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